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What distinguishes Harcourts Real Estate Agents?

Whether in regards to kindness and involvement to community, Harcourts Real Estate Agents stands out because of their passion to having a positive influence..

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Voted Most Trusted Brand

Won Gold for Quality Service in Real Estate Sales

Harcourts Most Trusted Real Estate Agents Brand

New Zealanders award Harcourts Most Trusted Real Estate brand for the eighth year in a row.

Reader’s Digest has announced its Most Trusted brands for 2020, and Harcourts, New Zealand’s largest and most enduring real estate brand, is honoured to be acknowledged once again for its commitment to serving its clients. For the eighth consecutive year, New Zealanders have voted Harcourts the Most Trusted real estate brand.

Harcourts Managing Director Bryan Thomson says that the Harcourts real estate agents team right across the country is particularly humbled to receive this honour as the country continues to battle COVID-19.

“Harcourts has been committed to helping New Zealanders with their property needs for 132 years”, says Thomson. “We’ve been through good times and we’ve been through some extremely difficult times with our clients. This would be one of the most challenging times they’ve ever faced, and now, more than ever, we need to trust and support one another.”

“We will continue to earn the trust of New Zealanders in the coming months,” says Thomson, “by maintaining the highest level of service to our clients, landlords and tenants. Technology will play a big part in how we continue to deliver exceptional service and maintain the life-long relationships we’ve built with our clients and communities around the country.”

“Being voted the Most Trusted real estate brand for eight years in a row is hugely important to our team and we don’t take that trust for granted. Thank you, New Zealand, we remain committed to you.”

Harcourts wins gold for Quality Service in real estate sales

Auckland Harcourts NZ, led by their exceptional Harcourts real estate agents, has been awarded the Reader’s Digest Quality Service Gold Award in real estate sales for the second consecutive year.

The annual awards are decided via a robust survey by market research agency, Catalyst. Fifteen hundred respondents were asked to nominate a service provider in up to 41 categories, including real estate sales. To qualify to vote on a category, respondents must have used a service provider from that industry.

Harcourts CEO Chris Kennedy says we are humbled that Harcourts clients compliment our service with average star rating of 4.7 out of 5. Winning the award is a great validation of the high value our sales consultants place on offering great service to clients, culminating in a great sales result, and of the hard work they do to achieve that. “It is really satisfying to know the public recognise the expertise and high service offered by our team.

The Gold Quality Service Award sits nicely alongside the Reader’s Digest Most Trusted Award Harcourts real estate agents have held for six years in a row, 2013-2018.”

Readers Digest says it is confident that the results of this annual poll are the truly accurate measurement of New Zealand consumer sentiment in 2018, continuing into 2019.

Survey respondents were asked to rank their experience on the listed companies according to the survey questions which focused on customer experience, and whether the customer’s expectation was met and, even better, exceeded.”

and whether the customer’s expectation was met and, even better, exceeded.”

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Frequently Asked Questions

1. How do Harcourts real estate agents in Auckland typically assist buyers and sellers in the property market?

Real estate agents in Auckland play a crucial role in assisting buyers and sellers in the property market. Here’s how they typically support each party:

Assisting Buyers:

  • Property Search: Real estate agents help buyers identify properties that match their preferences and requirements. They have access to comprehensive databases and listings, allowing them to narrow down the options based on location, price range, size, and amenities.
  • Property Showings: Agent’s schedule and accompany buyers on property showings, providing valuable insights and guidance during the visit. They can highlight the key features, answer questions, and address any concerns the buyer raises.
  • Market Analysis: Agents provide buyers with market analysis and comparable sales data to help them make informed property value and pricing decisions. They can advise on market trends, property appreciation potential, and investment opportunities.
  • Negotiations: Real estate agents represent buyers during price negotiations with sellers or their agents. They use their expertise to negotiate favourable terms, including purchase price, contingencies, and contract conditions, intending to secure the best deal for the buyer.
  • Transaction Management: Agents guide buyers through the entire purchasing process, assisting with paperwork, coordinating inspections, and liaising with other professionals involved, such as mortgage brokers and conveyancers. They ensure that all necessary steps are completed accurately and promptly.

    • Assisting Sellers:

  • Property Pricing and Preparation: Real estate agents help sellers determine an appropriate listing price based on market analysis and their knowledge of current market conditions. They also provide advice on property presentation and staging to maximise its appeal to potential buyers.
  • Marketing and Advertising: Agents create effective marketing strategies to promote the property. This includes professional photography, virtual tours, online listings, and targeted advertising campaigns. They leverage their networks, contacts, and multiple listing platforms to attract qualified buyers.
  • Buyer Screening and Showings: Agents screen potential buyers, verifying their credentials and ensuring their genuine interest in the property. They organise and conduct property showings, highlighting its key features and addressing buyer enquiries.
  • Negotiations: Real estate agents act as intermediaries between sellers and buyers, negotiating offers and counteroffers to achieve the most favourable terms for the seller. They leverage their negotiation skills and knowledge of market dynamics to secure the best possible price and conditions.
  • Transaction Management: Agents handle the administrative aspects of the transaction, including preparing and reviewing contracts, coordinating inspections and appraisals, and facilitating communication with the buyer’s agent and other professionals involved in the sale. They ensure a smooth and efficient closing process.

    • 2. What criteria should you consider for the best real estate agent in Auckland?

    When looking for the best real estate agent in Auckland, several criteria can help you make an informed decision. Here are some important factors to consider:

  • Experience and Expertise: Look for an agent with extensive experience in the Auckland real estate market. Consider how long they have been active in the industry and their knowledge of local neighbourhoods, property types, and market trends.
  • Reputation and Track Record: Research the agent’s reputation and track record. Look for testimonials, reviews, and references from past clients to gauge their professionalism, integrity, and client satisfaction.
  • Specialisation: Consider whether the agent specialises in the type of property you are interested in. Some agents focus on residential properties, while others may have expertise in commercial real estate or specific niches. Choose an agent whose specialisation aligns with your needs.
  • Local Market Knowledge: The best real estate agents in Auckland should have in-depth knowledge of the local market. They should know market trends, property values, upcoming developments, and factors that may impact buying or selling decisions in specific areas.
  • Communication and Responsiveness: Effective communication is essential throughout the real estate process. Look for a responsive agent who listens attentively to your needs and keeps you informed about the progress of your transaction. They should be easily accessible via phone, email, or other preferred communication channels.
  • Negotiation Skills: Inquire about the agent’s marketing strategies. The best agents use effective marketing techniques to promote properties, including online platforms, professional photography, virtual tours, and targeted advertising. They should have a robust marketing plan tailored to your property.
  • Marketing Strategies: Inquire about the agent’s marketing strategies. The best agents use effective marketing techniques to promote properties, including online platforms, professional photography, virtual tours, and targeted advertising. They should have a robust marketing plan tailored to your property.
  • Network and Connections: Consider the agent’s network and connections within the real estate industry. A well-connected agent may have access to off-market listings, industry professionals, and potential buyers or sellers, which can give you an advantage in the market.
  • Professionalism and Integrity: Look for an agent who demonstrates professionalism, honesty, and ethical conduct. They should adhere to high standards of practice, follow legal regulations, and prioritise their best interests throughout the transaction.
  • Compatibility and Trust: Building a good rapport and feeling comfortable with your real estate agent is crucial. Trust your instincts and choose an agent with good chemistry, as you will work closely with them during the buying or selling process.

    • 3. Are there any specific regulations or licensing requirements that real estate agents in NZ must adhere to?

    Yes, real estate agents in NZ are subject to specific regulations and licensing requirements. The key regulatory body overseeing real estate agents in NZ is the Real Estate Authority (REA). Here are some important rules and licensing requirements that agents must adhere to:

  • Licensing: Real estate agents in NZ must hold a current licence issued by the REA. Agents must meet specific criteria to obtain a permit, including completing relevant education and training, passing an exam, and meeting character and fitness requirements.
  • Code of Professional Conduct: Agents must comply with the Code of Professional Conduct and Client Care issued by the REA. This code outlines the ethical standards and professional obligations that agents must follow when dealing with clients and carrying out real estate transactions.
  • Continuing Professional Development (CPD): Licensed agents must undertake ongoing professional development to enhance their skills and knowledge. They must complete several CPD hours each year to maintain their license.
  • Trust Account Management: Agents who handle client funds, such as deposits or rental income, must maintain a trust account and follow specific guidelines for handling and accounting for these funds. The REA monitors trust account activities to ensure compliance.
  • Disclosure and Documentation: Agents must provide accurate and timely information to clients, including disclosure of any relevant facts or conflicts of interest that may impact a transaction. They must maintain proper records and documentation related to their dealings.
  • Complaints and Disputes Resolution: The REA provides a complaint and dispute resolution process for consumers with concerns or issues with a licensed agent, and they also investigate complaints and take appropriate action if a breach of regulations or misconduct is found.

    • It’s important for consumers to work with licensed real estate agents in NZ to ensure they receive professional and regulated services. Checking an agent’s licensing status and understanding their obligations under the REA regulations can help buyers and sellers make informed decisions and protect their interests in real estate transactions.

    4. What are the current trends and market conditions in real estate in Auckland?

    Real estate market conditions are subject to change, and it is advisable to consult local real estate professionals for the most current information on the trends and market conditions in Auckland’s real estate market. Here are some of the trends and market conditions in the real estate market in Auckland as of 2021:

  • Price Growth: Auckland has been facing a shortage of housing supply relative to demand. The imbalance between supply and demand has contributed to price increases and competition among buyers for available properties.
  • Limited Supply: Agents must comply with the Code of Professional Conduct and Client Care issued by the REA. This code outlines the ethical standards and professional obligations that agents must follow when dealing with clients and carrying out real estate transactions.
  • Strong Demand: Auckland’s real estate market has seen strong demand driven by population growth, low-interest rates, and high levels of immigration. This demand has put upward pressure on prices and created a competitive market for buyers.
  • Government Policies: The New Zealand government has implemented various policies aimed at addressing housing affordability and supply issues, and these policies include initiatives to increase housing supply, restrict foreign ownership, and tighten lending criteria.
  • Disclosure and Documentation: Agents must provide accurate and timely information to clients, including disclosure of any relevant facts or conflicts of interest that may impact a transaction. They must maintain proper records and documentation related to their dealings.
  • Impact of COVID-19: The COVID-19 pandemic has impacted the real estate market in Auckland, such as a temporary slowdown in activity during lockdown periods. However, the market has shown resilience and has rebounded, with demand remaining relatively strong.

    • 5. How does Harcourts differentiate itself from other real estate agencies regarding its approach and services?

    Harcourts differentiates itself from other real estate agencies in several ways, showcasing its unique approach and services. Here are some key differentiators:

  • Client-Centric Approach: Harcourt real estate agents strongly emphasise providing excellent customer service and building long-term relationships with clients. Their approach is centred on understanding clients’ needs, goals, and preferences to deliver tailored solutions and a personalised experience.
  • Technology and Innovation: Harcourts embraces technology and innovative tools to enhance the real estate experience for clients. They leverage digital platforms, data analytics, and online marketing strategies to reach a wider audience, provide accurate market insights, and streamline the buying and selling process.
  • Global Network and Resources: Harcourts has a strong global presence with offices in multiple countries. This network allows them to tap into vast resources, industry knowledge, and potential buyers or sellers. The global reach of Harcourts can be advantageous for clients looking for international connections or opportunities.
  • Training and Professional Development: Harcourts strongly emphasises training and development for its agents. They provide ongoing education, coaching, and support to ensure their agents have the latest industry knowledge, negotiation skills, and marketing strategies. This commitment to professional development aims to deliver high-quality service and expertise to clients.
  • Harcourts Foundation: Harcourts has a charitable arm called the Harcourts Foundation. The foundation supports various community initiatives and philanthropic organisations, reflecting Harcourts’ commitment to giving back and positively impacting the communities they serve.

    • These factors contribute to Harcourts’ distinct approach and services, focusing on client satisfaction, leveraging technology, embracing a global network, investing in agent training, and contributing to the community. It is important to note that the specific approach and services offered by Harcourts may vary between different offices or regions, so it’s recommended to research and consult with local Harcourt representatives for detailed information.

    These factors contribute to Harcourts’ distinct approach and services, focusing on client satisfaction, leveraging technology, embracing a global network, investing in agent training, and contributing to the community. It is important to note that the specific approach and services offered by Harcourts may vary between different offices or regions, so it’s recommended to research and consult with local Harcourt representatives for detailed information.

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    Top Technology at Harcourts

    One of the ways we deliver fast, efficient, effective service for our clients is via our game changing suite of custom apps, eCampaigns, eOne, and eInspect. These allow our sales consultants to be constantly mobile and respond swiftly to client enquires. 

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