Three Multi-Offers in Six Weeks Across Auckland: The Right Strategy for Each Home
By Sarah & Julie – Harcourts | Auckland Real Estate Agents | Selling Auckland-Wide. Licensed under the REAA 2008.
There is a lot of talk at the moment that the market is all doom and gloom. So how did we achieve three multi-offers in Auckland on three different properties in the last six weeks? The honest answer is that it comes down to having the right strategy for each particular property. Let us talk you through it.
Why Three Multi-Offers in Auckland Came Down to Strategy
No two homes are the same, and no two sellers are either. When we sit down with a client, we look at their personal circumstances, their specific property, their budget and their requirements. From there, we build a plan that fits them — not a one-size-fits-all approach.
Left to their own devices, buyers will naturally try to pay the lowest price. It is our job as agents to work respectfully and skilfully to achieve the highest price for the seller.
“Left to their own devices, buyers will try and pay the lowest price. It’s our job as agents to try and get the price as high as possible for the seller.” — Sarah
Sunnyvale: Central-Standard Marketing, Out of Area
The first was in McKinley Road, Sunnyvale. That is not an area we normally sell in — we generally focus more on the central suburbs — but the client trusted our team to work out of area and get them a top result.
So we applied exactly the same methodology we use in Central:
- Premier marketing – a high standard of photography and presentation.
- Staging and presentation – helping the home look and feel its best.
- Strong negotiation – built around surrounding sales, so we could confidently address objections about lower sales in the area and explain why they should not guide the price outcome.
After one week on the market, we were in a multi-offer scenario. You can read more about how we approach preparation and method of sale if you would like to understand our thinking.
The Neighbour: An Off-Market Opportunity
We then had the opportunity to meet the lovely neighbour nearby. Because of his personal circumstances and requirements, we listed his home off market, using the buyers already within our network.
After one weekend of open homes, that too became a multi-offer situation. Because it was done off market, it carried virtually no marketing cost — other than the council paperwork that makes it easier for buyers to evaluate a property with confidence.
Mt Albert: A Bespoke Deadline Sale
Next was Woodward Road in Mt Albert — a two-week deadline sale with a bespoke strategy built around that client. Another multi-offer, this time landing on an offer that was cash and unconditional. Different home, different circumstances, different plan — same care.
“We like to personally assist with the right strategy for each client — their circumstances, their property, their needs.” — Julie
So What Makes This Different?
A lot of agents say you have to go to auction — that is the way. We say that too, for the right property, the right client and the right time. But it is not always the right time for some clients, some properties or some circumstances.
That is why we tailor the approach rather than force a formula. We find this is how we achieve premium results, and it is reflected in the five-star Google reviews and five-star RateMyAgent reviews we receive from our clients. If you are weighing up your options, our page on thinking of selling is a gentle place to start, and you can also explore our services.
The Takeaway
All in all, it comes back to the same simple ingredients: the right strategy, the right presentation and the right support. Get those in place and you tend to end up with happy sellers, happy buyers, and homes matched to the right people — whatever the wider market is doing.
Frequently Asked Questions
A few questions we are often asked about multi-offers and method of sale.
Ready to talk through your options? If you would like to understand which strategy might suit your home and your circumstances, we would love to hear from you. Find out what your home may be worth or simply get in touch — no pressure, no obligation, just a good honest chat.
